If your employees are smiling at customers because you told them they have to, a new academic study has good and bad news for you.  

The good news is that your "smile with service" strategy is likely effective, and earning you and your workers more money. Indeed, the benefits smiles can have on sales are widely heralded by both business leaders and researchers.  

But the bad news is that the report's authors believe you should immediately abandon the strategy. 

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