If your employees are smiling at customers because you told them they have to, a new academic study has good and bad news for you.  

The good news is that your "smile with service" strategy is likely effective, and earning you and your workers more money. Indeed, the benefits smiles can have on sales are widely heralded by both business leaders and researchers.  

But the bad news is that the report's authors believe you should immediately abandon the strategy. 

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.