The investment world is facing its biggest crisis ever, one that will harm millions of Americans if it's not addressed head on, and soon.

Such was the warning of Charles Ellis, about the retirement crisis to come, at this week's Morningstar ETF conference in Chicago.

Many haven't saved enough in their 401(k) plans nor will they receive enough in Social Security to live on during their lifetimes, which are growing longer because of improvements in health care. "The demography is undeniable," said Ellis.

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