As crazy as it sounds now, rumor has it that in 1902, thecommissioner of the Patent and Trademark office recommended thatthe office be closed. His reason? He was pretty sure that anythingthat could be invented had already been invented. Truth or fable,it makes you think twice about innovation and change.
And as much as we are all aware of change and know on a certainlevel that it's inevitable, we often fall into a trap of not trulyappreciating how much different tomorrow will actually be,especially when it comes to the boundaries of our businesses.
When it comes to our businesses, there are two boundaries thatare most relevant. The first boundary is defined by what weperceive to be the needs of our clients. And with that boundaryestablished, we then set the second boundary of “what we do,” to bealigned with the first.
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