(Bloomberg) -- Amazon.com Inc. will give new fathers paid parental leave and extendpaid maternity leave for mothers, as the online retailer seeks toenhance its benefits as a way to attract and retain talent.

Women who have a child can now take as much as 20 weeks of paidleave, up from eight weeks. New parents can take six weeks of paidparental leave. The Seattle-based company previously didn’t offerpaternity leave. The new benefits apply to all births or adoptionson or after Oct. 1, according to a memo distributed to employeesMonday.

Amazon’s changes come three months after video-streaming serviceNetflix Inc. raised the bar ontime-off for new parents in August by offering as much as one yearof paid leave to new mothers and fathers in the first 12 monthsafter a child’s birth or adoption. At Facebook Inc., mothers andfathers get four months paid leave plus $4,000 in “baby cash,”while at Google Inc. employees are entitled to 18 weeks of parentalleave. Microsoft Corp. in August said it would offer 12 weeks ofpaid time-off for all new parents.