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Customize offers with segmentation for better results

Todays workplace is comprised of multiple generations and their coverage needs and communication style preferences differ.

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Employees have come to expect more personal communications and interactions from companies. Whether it is a recommendation of what movie to watch on their video streaming service, or a quick quote for auto insurance, employees desire products and services that are relevant to their unique needs. Companies that stick to a “one-size-fits-all” approach for communicating with their employees can be missing out on a big opportunity.

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