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Employees have come to expect more personal communications and interactions from companies. Whether it is a recommendation of what movie to watch on their video streaming service, or a quick quote for auto insurance, employees desire products and services that are relevant to their unique needs. Companies that stick to a “one-size-fits-all” approach for communicating with their employees can be missing out on a big opportunity.

It’s hard for employees to process all the information they receive on a daily basis — so most communications wind up in the delete folder or trash. To break through, communications need to be relevant to employees’ interests, or delivered in a way that they prefer. When it comes to employee benefits, like discounts on auto insurance, there is a way to better engage employees by having your insurer align their strategy to individual employee needs. Customizing communications provides value to employees by recommending products and services that are right for them, which can lead to greater awareness of the benefits available to them.

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