Employees have come to expect more personal communications andinteractions from companies. Whether it is a recommendation of whatmovie to watch on their video streaming service, or a quick quotefor auto insurance, employees desire products and services that arerelevant to their unique needs. Companies that stick to a“one-size-fits-all” approach for communicating with their employeescan be missing out on a big opportunity.

|

It’s hard for employees to process all the information theyreceive on a daily basis — so most communications wind up in thedelete folder or trash. To break through, communications need to berelevant to employees’ interests, or delivered in a way that theyprefer. When it comes to employee benefits, like discounts on autoinsurance, there is a way to better engage employees by having yourinsurer align their strategy to individual employee needs.Customizing communications provides value to employees byrecommending products and services that are right for them, whichcan lead to greater awareness of the benefits available tothem.

|

The need for employee benefits customization is even moreapparent as the demographics of the workforce is changing. Today’sworkplace is comprised of multiple generations and their coverageneeds and communication style preferences differ. Segmenting theaudience lets you communicate with each group in a way that bestconnects with those particular people. And, it allows you to leadwith the products and services that may be most relevant to them,which can make a significant impact in the awareness of thebenefit.

|

For example, Baby Boomers tend to prefer more traditional formsof communications, and a higher-touch, one-to-one service model. Incontrast, Millennials prefer digital forms of communications,because they value technology and the speed and efficiency thatcomes with it, and single Millennials are more likely to value alower-cost, fully online service experience. For these reasons,MetLife Auto & Home® offers a broad range of products andservices that are relevant to today’s diverse workforce. And, theirexperienced professionals collaborate with customers to recommendthe right communications strategy to meet the needs of their uniqueworkforce.

|

MetLife Auto & Home looks for market trends and continues toinvest in their capabilities to provide customers with the productsand services they want. Recently launched, MetLife Auto & HomeXcelerate® offers employees an online, binadable auto insurancequote in about 2 minutes — avoiding the traditional time-consumingprocess of providing driving details for everyone covered undertheir policy. The tool is simple, searching publicly availableinformation and various consumer reports needed for rating, and iffound, this data will automatically appear for the employee oncehis or her name and address are validated. Employees can then modelcoverages and deductibles based on their needs or current policy.They feel catered to, recognize that the initial insurance researchhas been done for them and, thanks to this time-saving program,become more confident in their decision-making.

|

Through segmentation, the insurance buying process becomesfaster, easier and more convenient when employees get the offersthe actually want. And segmentation does not mean employees aredefined by research data. Should individuals not be interested inan initial product offer, MetLife Auto & Home will recommendother offerings that may be more aligned with their needs andpreferences. The challenge is engaging employees to want to learnmore.

|

Many employees appreciate the benefits of understanding theirpreferences in order to better target their needs. In fact, 80%percent of employees value benefits that are personalized for theircircumstances and ages.1

|

Since many insurers cover the costs, a segmented communicationsstrategy can also help meet HR benefit objectives at no additionalexpense, without creating any additional administrative work foremployers. As a bonus, employees who are very satisfied with theirbenefits are almost four times more likely to be very satisfiedwith their jobs.2

|


To learn more about how MetLife Auto & Home is making it easierto offer auto insurance through the workplace with its latestservice experience, visit: metlife.com/xceleratebusiness

|

_______________________________________________________________________________

|

[1] http://benefittrends.metlife.com/assets/downloads/voluntary-value-summaries-2014.pdf

|

[2] http://benefittrends.metlife.com/assets/downloads/benefits-impact-summaries-2015.pdf

|

MetLife Auto & Home is a brand of Metropolitan Property andCasualty Insurance Company and its affiliates: Economy PreferredInsurance Company, Metropolitan Casualty Insurance Company,Metropolitan Direct Property and Casualty Insurance Company,Metropolitan General Insurance Company, Metropolitan Group Propertyand Casualty Insurance Company, and Metropolitan Lloyds InsuranceCompany of Texas, all with administrative home offices in Warwick,RI. Coverage, rates, discounts, and policy features vary by stateand product, and are available in most states to those whoqualify.

|

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.