Are social media strategists and website designers about to go the way of the dodo bird? Research released by Bentley University says that may be the case.
The university, which has long specialized in business degrees at all levels, commissioned a study to analyze job categories and see what the trends were in the requirements for these categories. Two stood out as having changed dramatically: human resources and IT.
The study, executed by the analytics firm Burning Glass, "found job descriptions are expanding to include skills that used to represent standalone jobs, threatening to altogether eliminate positions such as the social media strategist or web designer."
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
