When Natixis Global Asset Management made the aggressive move to erase as much as $10,000 of each of its employees' student loan debt, it did a thorough cost analysis, said Tracey Flaherty, the firm's senior vice president of government affairs and retirement strategy.

"We treated it like all of our other benefits programs, which means it was put through the same scrutiny as any company expense," said Flaherty.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.