To sell health-related insurance products other than majormedical insurance in 2016, it might help to start with calmingmusic, herbal tea, or, in states where this islegal, medical marijuana.
Anything to get prospects down from the ceiling long enough thatthey can calm down and look at you, rather than muttering,"Full-time equivalent, full-time equivalent," over and over. Andover.
It looks as if 2016 will be the first year that the PatientProtection and Affordable Care Act (PPACA) will have noticeableeffects on ordinary big and midsize employers. Maybe it'sa hammer that's dropping. Maybe it's the othershoe that's dropping. Whatever the right metaphor is for thestart of the PPACA commercial health insurance market changing themarket in a significant way, the changes are here.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
