It seems simple enough, however I stumble across outdated or incomplete profiles for folks wanting to do business with me all the time. Keep in mind, LinkedIn is the top social network for B2B interactions, so make sure your profile is current and highlights what you have to offer to potential clients. Are you curious how your profile should look? Have no fear—here are some suggestions:

Have a professional profile picture. Are you still using that photo your friends took of you at a baseball game? Or wait, is it your wedding photo with some iffy crop work? I could go on and one with bad examples. The point is to take time to add a recent, professional photograph that would help a buyer feel confident in doing business with you (in the profession you claim to be in).
Make your headline pop. Your headline is the description immediately below your name and, I believe, the most important aspect of your profile. It should be a short description explaining how you can help potential clients, not just your job title. LinkedIn allows for 120 characters in this space, so make it precise and compelling.
Update your contact information. There's nothing worse for someone interested in doing business with you finding out your contact information is for a prior role and a prior company. Fix it!
Compile your "experience" section with your clients in mind. Although it's easier to include your current and past job duties here, this is another great place to describe what you have to offer and what differentiates you from the competition. Because you want to leverage LinkedIn as a pipeline of new opportunities, think of your profile as your value proposition and less like your resume. Convey credibility and drop the jobs you had in high school.
Not certain I need to say this, however I'm compelled because I run across it more than I should: Write your profile in first person. It is very confusing when it sounds like someone else is manning your Linkedin footprint. Quite alright to have a team of folks behind the scenes, but don't make it too obvious.

2) Be proactive

Instant Insights /

4 LinkedIn resolutions you should make for 2016

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