Memo to employers: Social media is your friend, and not just because it helps you weed out the knuckleheads in your applicant pool.

All of the talk about the pitfalls social media presents for people trying to find (and keep) jobs often obscures the important role that networks such as LinkedIn, Facebook, and Twitter play in connecting employers with really good employees.

A new survey of HR professionals by the Society for Human Resource Management shows that social media has become an essential part of U.S. hiring.

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