This is among the conclusions drawn from a study of 5,000 global digital media users. The research was conducted and released by the World Economic Forum and Willis Towers Watson. The results suggest that, worldwide, the jury is still out on digital media's true efficacy. Many still view it as something they have to adapt to, rather than an asset that enhances their personal and professional lives. But most agree that it boosts performance at work. For instance, the study found:

More than half of respondents (56 percent) said digital media has transformed the way they work;
More than four in 10 respondents (41 percent) agree that social media improves their work effectiveness;
About two-thirds said digital media has improved their ability to do their work, learn and develop professionally, and collaborate with colleagues;
About 60 percent say digital media has improved their ability to maintain balance between work and personal life, build relationships with professional contacts and find work;
Half of the respondents agree that digital media has improved the quality of their professional lives;
Only 14 percent say it has not improved the quality of their professional lives;
Only 14 percent said it reduces their work effectiveness.

Digital media is far more embedded at work than outside the workspace, the study reported.

Instant Insights /

Jury still out on digital media’s benefits

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