(Bloomberg) -- It's like rubbernecking after a car accident: The market sinks dramatically, as it has for most of 2016, and virtually everyone with a 401(k) plan suddenly can't look away from the wreckage.
As key indexes first started going south earlier this month, almost 4 million people contacted Fidelity on January 4 alone, either online or by phone, to check on their retirement savings.
"That was an all-time high," said Jeanne Thompson, vice president of Fidelity Investments, which manages 13 million 401(k) accounts with over $1 trillion under management.
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