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In the insurance industry, sometimes we need a carrot; sometimes we need a stick; sometimes we need a ridiculously strong cup of coffee (as advertised above) to wake us (the you know what) up.

We have been living and competing in an online world for a long time now. Like it or not, your future success is now largely dependent upon what others learn, or don’t learn, about you online and your level of engagement in that online world.

It used to be said that when you meet someone new, they formed an opinion of you in less than 10 seconds. Now, based on meeting the “online you,” that opinion is formed before you even meet face-to-face. The typical “online you” is that of a stereotypical insurance salesman. And how exciting is it to have them invited to the big party?!

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