In the insurance industry, sometimes we need a carrot; sometimes we need a stick; sometimes we need a ridiculously strong cup of coffee (as advertised above) to wake us (the you know what) up.
We have been living and competing in an online world for a long time now. Like it or not, your future success is now largely dependent upon what others learn, or don't learn, about you online and your level of engagement in that online world.
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