It’s an absolute no-brainer that greater patient involvement in health care decisions breeds greater awareness and understanding of wellbeing implications.

But recent trends in health care consumerism have given an additional boost to the visibility of worksite wellness--in particular, the exchange environment through which employers (and employees) choose their benefits is becoming increasingly customizable and relevant.

The sheer notion of employees becoming truer consumers in the marketplace is a sign of remarkable progress--empowering them to shop for the benefits and activities that work best for them, rather than being presented with a limited set of “options” and one extremely limited decision: opt in or opt out.

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