(Bloomberg) -- Oscar Health Insurance Corp. CEO Mario Schlosser has found the strategy he says will build his startup into a million-customer player in the health insurance industry: use tight, exclusive networks with hospitals to sell competitively priced insurance in perhaps 30 U.S. markets.
The tactic, a shift from Oscar’s beginnings in New York, has helped it grow to about 43,000 members in Dallas and San Antonio during its first year in the Texas market, according to preliminary figures provided by the company.
Nationwide, Oscar boosted enrollment to 145,000 customers in 2016, up from about 40,000 last year.
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