Defined contribution participants are becoming more demandingwhen it comes to the “customer experience,” and their401(k) plans are no exception.
That's according to a research paper from Broadridge, which said that a “revolution” is underwayin the retirement industry as new tools and technologies providenot just new ways for providers to interact with participants, buthigher standards on the part of those participants who have becomeused to customized interactions and multichannel methods ofcommunication.
The focus on “customer experience,” coming as it does along withdigital marketing's rise, has resulted in a similar approach byretirement plan providers: the “participant experience.”
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
