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Perhaps the hottest trend emerging within the employee benefits space is non-insurance offerings, in part, to offset the higher costs related to traditional insurance offerings.

There are some real issues within the health care industry, but the biggest one is cost, says Reid Rasmussen, co-founder and chief executive officer of freshbenies in McKinney, Texas, a carrier specializing in consolidating various non-insurance services into a single card.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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