Perhaps the hottest trend emerging within the employee benefits space is non-insurance offerings, in part, to offset the higher costs related to traditional insurance offerings.
There are some real issues within the health care industry, but the biggest one is cost, says Reid Rasmussen, co-founder and chief executive officer of freshbenies in McKinney, Texas, a carrier specializing in consolidating various non-insurance services into a single card.
When introducing the various services he offers, Rasmussen talks at length about the rising cost burden within medical care as the primary rationale for brokers to offer non-insurance services such as telemedicine or telehealth, medical advocacy, and medical tourism, that could help ease the burden. But he also bundles packages with other “lifestyle” concierge services, so employers have more to offer their workers on one card.
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
