Simply by virtue of their age and generation, millennial small business owners are newer to the game than their GenX and baby boomer counterparts. But they're not simply playing the game… they're changing it.
Millennial business owners are highly confident in the financial health of their businesses, according to new research from The Principal Financial Well-Being IndexSM: Business Owners. In fact, more than three-quarters (78 percent) of millennial small business owners say they believe their business financials will improve in the next 12 months, compared to only half (54 percent) of baby boomers.
Why is this millennial business owner confidence important? Because, first and foremost, it spurs these business owners to charge forward, face business challenges head on and further invest in their businesses. And, as their businesses grow, millennials need the service and expertise you offer.
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