Simply by virtue of their age and generation, millennial small business owners are newer to the game than their GenX and baby boomer counterparts. But they're not simply playing the game… they're changing it.

Millennial business owners are highly confident in the financial health of their businesses, according to new research from The Principal Financial Well-Being IndexSM: Business Owners. In fact, more than three-quarters (78 percent) of millennial small business owners say they believe their business financials will improve in the next 12 months, compared to only half (54 percent) of baby boomers.

Why is this millennial business owner confidence important? Because, first and foremost, it spurs these business owners to charge forward, face business challenges head on and further invest in their businesses. And, as their businesses grow, millennials need the service and expertise you offer.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.