They say they’re serious about saving, but apparently they’re prettyeasily distracted from objectives that lie far off in thefuture.
So says a new survey about millennials’ money habits, whichfound that while more than a third cited saving as their toppriority, impulse buying waylaid them on the way to that goal. Thesurvey, from the American Institute of Certified Public Accountantsand the Ad Council, found that although 34 percent of millennialsput saving ahead of living a healthy lifestyle (20 percent), payingoff debt (19 percent), and losing weight (14 percent), thatapparently only lasted until they met a potential purchase—andthere were remarkably few purchases they didn’t like.
Sixty-five percent said their inability to save was thanks toimpulse buying, despite the importance of some of the savings goalsthey’d set: saving for an emergency fund (40 percent), saving forretirement (22 percent) or starting a family (15percent).
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