The client-broker relationship has evolved quite a bit throughout the insurance world – but perhaps nowhere as much as that between an employer and their benefits broker.
What was once a grind of one annual enrollment period followed by relative quiet as employees’ traditional plans renewed – often unchanged – has become a market where employers increasingly turn to their brokers for solutions to an array of new challenges that have cropped up over the past 5-10 years.
Successful brokers agree that it’s essential to fully understand your clients if you are to effectively address their particular challenges. But how can you go about uncovering the nuances that present themselves from employer to employer – nuances which are often dependent upon industry, employee demographics, and group size?
DOWNLOAD THIS CONVERSATION GUIDE
Download this conversation guide, complete with its related checklist, and gain access to valuable insights to meet the challenges that keep you up at night.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
