Before the Affordable Care Act (ACA), the growth of millennials in the workforce, and the advent of consumer-driven health care, many companies used paper-based processes or a standalone system to administer their employee health benefits.

As technology influences every facet of modern life, this approach may no longer work. With the rise of the on-demand, social media-driven world, companies of all sizes want tools and technology that will enable them to better serve a workforce accustomed to simplicity and anytime, anywhere access to information.

For health benefits brokers, this means their role must evolve. Quickly. To remain competitive, brokers may have to move beyond selling traditional health insurance and become both a technology consultant and strategic counselor to their clients on a range of related regulatory compliance issues and voluntary benefits.