Before the Affordable Care Act (ACA), the growth of millennialsin the workforce, and the advent of consumer-driven health care,many companies used paper-based processes or a standalone system toadminister their employee health benefits.

As technology influences every facet of modern life, thisapproach may no longer work. With the rise of the on-demand, socialmedia-driven world, companies of all sizes want tools andtechnology that will enable them to better serve a workforceaccustomed to simplicity and anytime, anywhere access toinformation.

For health benefits brokers, this means their role must evolve.Quickly. To remain competitive, brokers may have to move beyondselling traditional health insurance and become both a technologyconsultant and strategic counselor to their clients on a range ofrelated regulatory compliance issues and voluntary benefits.