Before the Affordable Care Act (ACA), the growth of millennialsin the workforce, and the advent of consumer-driven health care,many companies used paper-based processes or a standalone system toadminister their employee health benefits.

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As technology influences every facet of modern life, thisapproach may no longer work. With the rise of the on-demand, socialmedia-driven world, companies of all sizes want tools andtechnology that will enable them to better serve a workforceaccustomed to simplicity and anytime, anywhere access toinformation.

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For health benefits brokers, this means their role must evolve.Quickly. To remain competitive, brokers may have to move beyondselling traditional health insurance and become both a technologyconsultant and strategic counselor to their clients on a range ofrelated regulatory compliance issues and voluntary benefits.

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Embracing technology can help brokers do this. For example,employers still using standalone systems to manage benefitsadministration, payroll and HR activities face multiple challengesin complying with ACA reporting requirements because they mustcompile data from multiple systems. Brokers who recommend andmanage integrated workforce management platforms on behalf of theirclients can help those employers simplify regulatory compliancewhile addressing a wider range of their clients' HR needs.

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Brokers partnering with ADP to provide integrated technologyplatforms that span all aspects of workforce management – fromrecruitment and onboarding to payroll and annual benefits openenrollment – make it easier for their clients to give employees abetter consumer experience. Watch the video below to see how thistechnology enables HR managers and employees to more easilycomplete common HR tasks.

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Helping employers adopt integrated workforce managementplatforms is key to enabling brokers to deliver greater value totheir clients – many of whom want to simplify compliance in theface of increasingly challenging and time-consuming regulatoryrequirements. In addition, brokers can leverage technology to helpdefend their business from market disruptors such as insurancetechnology startups and help grow revenue with an expandedend-to-end service offering.

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Finally, brokers should also leverage technology inside theirfirms as a differentiator. This includes optimizing their corporatewebsites for mobile devices to ensure clients and prospects haveinstant access to their educational tools as well as other keyresources and information. Technology can also help brokerseliminate paper and reduce administration so they can spend moretime with their clients.

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In a rapidly changing benefits landscape, it's clear thattechnology is helping benefits brokers remain competitive. It alsoenables them to consolidate and optimize HR systems on behalf oftheir clients so employers can focus on what matters most –attracting and engaging top talent to achieve their businessgoals.

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Of course, technology alone is not enough. To deliver more valueto their clients, brokers need to also bring their expert counseland insights. ADP is a one-stop-shop partner that can help brokershelp their clients move from standalone systems to integratedworkforce management platforms by providing modern technologyplatforms and strategic insights from ADP's team of compliance andHR experts that can help empower brokers to answer their clients'toughest questions.

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For more information on how ADP partners with health benefitsbrokers to help them leverage technology to stand out and stayahead of the competition, visit ADP.

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