Benefits brokers often face a two-pronged challenge when presenting voluntary solutions to plan sponsors and participants at the worksite.
On the one hand, the vast array of available voluntary options puts the onus on brokers to tailor just the right mix of voluntary and ancillary products to specific employers with distinct demographic needs.
Then, brokers must capture the attention of participants themselves. As health care consumerism becomes the norm, evidence has shown that more workers want control over their benefits.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
