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As millennials become an increasingly predominant force in the workplace, benefits professionals must consider the impact this shift will have on the world of employee benefits. A number of questions arise from an attraction and retention perspective alone: Are the benefits that employers currently offer competitive from a millennial’s perspective? How do millennials define benefits, anyway? Do they even care about benefits? Should they care? This article endeavors to address some of these questions, and provide a springboard for future thought and action in offering competitive benefits to millennials.

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