The primary goal of attending a conference like last week's Benefits Selling Expo 2016 (now renamed BenefitsPRO Broker Expo) is to learn about what's new in employee benefits. A secondary goal is networking with fellow benefits professionals. But never underestimate the power of giveaways (swag) that companies have for attendees at their booths.

Did you stop by the National Underwriter booth, charge your electronic devices on the comfy chairs and pick up a complimentary power bank for your cell phone? Many booths saw great traffic for their swag — some useful, some fun.

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Rosalie Donlon

Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU You can contact her at [email protected].