Reed Smith, Benefits Selling’s 2016 Broker of the Year, has studied the industry from all angles, giving him a unique and comprehensive perspective on the needs and challenges of brokers, clients and carriers. He exemplifies the next generation of brokers, focusing on consumer-driven health care, embracing technology and preaching the idea that change is just another word for opportunity.

The finalists for the 2016 Benefits Selling Broker of the Year all have a few things in common. They work hard for their clients. They think strategically. They encourage long-term planning. They don’t let regulations get in the way of success. They give credit to the people who work with them.

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