Reed Smith, Benefits Selling's 2016 Broker of the Year, has studied the industry from all angles, giving him a unique and comprehensive perspective on the needs and challenges of brokers, clients and carriers. He exemplifies the next generation of brokers, focusing on consumer-driven health care, embracing technology and preaching the idea that change is just another word for opportunity.

The finalists for the 2016 Benefits Selling Broker of the Year all have a few things in common. They work hard for their clients. They think strategically. They encourage long-term planning. They don't let regulations get in the way of success. They give credit to the people who work with them.

Indeed, they've all done more than just survive today's uncertain and unpredictable business climate. They've thrived.