Twitter is an incredibly valuable, vastly underutilized socialmedia channel in the insurance industry.

And that’s saying something, considering insurance firms underutilize socialmedia across the board.

You can’t go a day without hearing predictions of Twitter’simpending demise, but agencies that ignoreTwitter’s potential do so at their own peril. The platform is apowerful tool for sparking meaningful conversations withinfluencers and prospects.

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