There's a lot of talk about financial wellness, and the truth is that it can mean different things to different people. But where retirement plan sponsors are concerned, financial wellness is now seen as an essential business element. Why? Because good things happen when employees have their finances under control: They are more engaged on the job, better able to save for retirement, less likely to switch jobs and even physically healthier.

Employers are increasingly seeking to offer holistic financial education that benefits both the employees and the company itself. Advisors can enhance their competitive position by addressing the growing demand for financial wellness programs.

•• In a world of commoditized investment analysis, advisors can demonstrate their added value by defining an approach to financial wellness that goes beyond traditional 401(k) education.