Every benefits broker should, by now, be familiar with the rawdata on millennial purchasing power.
According to the most recent population estimates from the U.S.Census Bureau, reported by the Pew Research Center just weeks ago,millennials have officially overtaken Baby Boomers as the nation’slargest living generation.
In 2015, there were nearly 74.5 million Americans between theages of 18 and 34 — a little under one-quarter of the totalpopulation. Perhaps even more notable, as the percentages of BabyBoomers and Gen Xers decrease over the next decade, due tomortality, the Census Bureau expects the number of millennials toincrease in that time – a growth powered largely byimmigration.
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