You've probably noticed that ourmagazine has a new name and a brand newlook.

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As I announced at the 12th annual Benefits Selling Expo, thischange is part of an exciting evolution that's taking place atBenefitsPRO.

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We know that you work in a fast-paced, complex environment andneed immediate access to crucial information in order to navigatean increasingly competitive and dynamic industry.

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It has never been more important for us to provide a consistent,comprehensive experience for you when you connect with us, whetheronline, in our magazine or at our industry events. In our pages,you often read about the importance of adaptation and innovation inthe benefits industry. But we also realize how important it is thatwe evolve with you, which is why we are very excited to announcethe new BenefitsPRO family of resources.

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Because you need information quickly, you often find it firstonline, so we are aligning the names of our magazine and conferenceto that of our website, BenefitsPRO.com.

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To provide a more consistent experience, Benefits Sellingmagazine will now be known as BenefitsPRO magazine and the BenefitsSelling Expo will be renamed BenefitsPRO Broker Expo.

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And while our website's name will remain unchanged,BenefitsPRO.com now has a fresh new look to go along with the samegreat news, analysis, research, sales tactics, and exclusiveresources you've come to depend on.

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When you see the new BenefitsPRO logo on our website,eNewsletters, magazine, events, and social media channels, restassured that we will continue to provide the same great content youhave come to expect from us from the same trusted editors andindustry experts. We remain committed to providing you with thelatest news and analysis and will continue to be your go-to sourcefor industry information.

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We hope you're as excited about the changes as we are. Andplease let us know what you think — as always, we welcome yourfeedback.

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.