More than any other generation, baby boomers consider health care benefits the most important workplace perk.
Just how much do baby boomers value their health care benefits? According to the Employee Benefits Research Institute, no other employer-provided benefit comes close. Nearly seven in 10 boomers—the oldest of whom have hit age 70 -- ranked their health care coverage as the most important benefit, more so than even traditional pensions and 401(k) plans.
Boomers value their health benefits because they’ve arrived at the point in their life where they regularly use them. Most grew up with comprehensive health care coverage through traditional plans. Maybe that’s why EBRI’s data shows boomers as less enthusiastic about health care consumerism than their younger counterparts.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
