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Although millennials have been top of mind, there's a new generation in town that we can't afford to ignore any longer – Generation Z. Born in the mid-1990s and early 2000s, the oldest members of Generation Z are starting to enter the workforce. They are worried about unemployment, student loan debt and the future of Social Security benefits.
Generation Z's concerns aren't all that surprising, though, considering their formative years were marked by a financial crisis and an economic recession that forced their older siblings, family members and even their parents to struggle with their jobs and retirement plans. Perhaps that's why they take higher education so seriously. According to a recent TD Ameritrade survey, despite their fear of student loan debt, 72 percent of Gen Zers have attended at least some college and 53 percent plan to seek graduate degrees.
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