Life planning guru Tony Robbins and Creative Planning’s CIO Peter Mallouk define Robbins’ role as Chief of Investor Psychology; what it means for clients and advisors.

About 18 months ago, life coach and business strategist guru Tony Robbins argued that he assuredly was not gearing up to enter the retail financial services industry.

Ten weeks ago, he became part of it, a move that the seminal seminar showman and entrepreneur details in an interview with ThinkAdvisor.

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