More and more benefits brokers are consolidating all voluntarybenefit options under one carrier in order to fuel topline revenuegrowth.
This strategy does have clear value to many benefitsbrokers.
“A lot of employers want to keep their benefits program assimple as possible to manage,” said Susan L. Combs, CEO and founderof the New York City-based benefits brokerage Combs and Company.“Dealing with one carrier for all voluntary options makesadministering a benefits program easier for a lot ofemployers.”
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