More and more benefits brokers are consolidating all voluntarybenefit options under one carrier in order to fuel topline revenuegrowth.

This strategy does have clear value to many benefitsbrokers.

“A lot of employers want to keep their benefits program assimple as possible to manage,” said Susan L. Combs, CEO and founderof the New York City-based benefits brokerage Combs and Company.“Dealing with one carrier for all voluntary options makesadministering a benefits program easier for a lot ofemployers.”

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.