More and more benefits brokers are consolidating all voluntary benefit options under one carrier in order to fuel topline revenue growth.
This strategy does have clear value to many benefits brokers.
“A lot of employers want to keep their benefits program as simple as possible to manage,” said Susan L. Combs, CEO and founder of the New York City-based benefits brokerage Combs and Company. “Dealing with one carrier for all voluntary options makes administering a benefits program easier for a lot of employers.”
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
