Employees readily admit they don't fully understand the value of their benefits plans.

They rely on employers to educate them on their coverage choices. Employers know they need to invest time in benefits communication, but often are overwhelmed with other responsibilities. They end up sharing generic information instead of targeting messages to reach employees based on their interests and needs.

Employers are in the best position to help employees make the right benefits choices. Learn how to improve benefits communications by watching interview videos with Jennifer Benz, a national employee communications expert. Ms. Benz helps employers align employee engagement with business goals, craft communications to reach employees, and stay current with benefits trends.

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