If you haven’t seen the TV ads for Cancer Treatment Centers ofAmerica, then you probably don’t watch TV.
The cancer treatment group — a network of five hospitals inmajor cities — spent almost 60 percent of all cancer centeradvertising dollars in 2014, according to an analysis of cancer treatment ad dollars bya team of university researchers. Their data was published in TheJournal of the American Medical Association this week.
CTCA’s $102 million in advertising expenditures outdistanced byfar the next two on the list: MD Anderson Cancer Center ($14million) and Memorial Sloan Kettering Cancer Center ($9 million).And while the study noted that 20 centers accounted for 86 percentof the total spend, CTCA emerged as the biggest believer inadvertising’s power to persuade.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
