Ads by the for-profit company have garnered criticism for highlighting only certain patients, but what does that mean about other cancer patients that don't fit the profile? (Photo: iStock)

If you haven’t seen the TV ads for Cancer Treatment Centers of America, then you probably don’t watch TV.

The cancer treatment group — a network of five hospitals in major cities — spent almost 60 percent of all cancer center advertising dollars in 2014, according to an analysis of cancer treatment ad dollars by a team of university researchers. Their data was published in The Journal of the American Medical Association this week.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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