Since its rollout in January of this year, Betterment For Business, the 401(k) service provider unit of New York City-based robo-advisory Betterment, has attracted 200 sponsor clients, according to a release from the company.

Cynthia Loh, who was hired as general manager of Betterment for Business last year, said that rate of plan adoption "is a great indicator of the clear demand for what we're building."

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.