Pet promotion may be doggone good way to save for retirement

MassMutual's latest ad campaign compares the blood-pressure-lowering effect of having a pet to the peace of mind of having enough retirement savings. Cue the kitten and puppy pics.

By Marlene Y. Satter | July 29, 2016 at 08:46 AM

The way to a retirement saver’s wallet is throughhis — pet?

Massachusetts Mutual Life Insurance Co. certainlyhopes so, having undertaken a campaign to entice people tosave more for retirement by enablingthem to post pictures of their furry, feathered or finned friendson social media. The company compares the blood-pressure-loweringeffect of having a pet to the peace of mind of having enoughretirement savings.

Related: 5 habits that can predict futurewealth

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Pet promotion may be doggone good way to save for retirement

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1 Here's what self-funded health plans pay indie carriers for administration

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Pet promotion may be doggone good way to save for retirement

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1 Here's what self-funded health plans pay indie carriers for administration

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