“Millennials” is a term tossed around seemingly everywhere thesedays with articles promising Ouija board-like intel on what makesthis seemingly indecipherable generation tick.

But the truth is that all people, even millennials, areindividuals — each has his or her own individual desires, needs,motivations, and concerns.

It is essential to understand each individual has a unique setof values that define who they are and the unique circumstancesthat inform the way in which they make a buying decision. Thisholds true for employee benefit programs: HR and benefits pros mustfirst and foremost acknowledge the individuality and uniqueness ofthe employee, regardless of their generational label, and thentransform their approach to the benefits they provide to bettermeet that reality.

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