According to a recent study by LinkedIn, 59 percent of organizations intend to invest more in employer brand this year than last. But, what exactly are these employers investing in?
The concept of employer brand is one that has been floated for many years, but few employers seem to grasp that brand is more than a set of steps that you can follow in order to make your employees like you. Brand is what makes your organization uniquely your organization — a distinction that makes current and future employees prefer to work for your company.
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