Capital One has added Spark 401k, an all-exchange-traded fund 401(k) plan,to its products for businesses with fewer than 100 employees.

Spark 401k plans use model portfolios to simplify investmentselection; plan sponsors can receive assistance from customersuccess managers and customer care agents in choosing and managingretirement benefits. Spark 401k also offers online planmanagement.

A Capital One representative said that the company takes “adiverse approach to distribution, using many channels to driveawareness of the offering.” While Capital One sells throughadvisors and broker-dealers, its primary sales channel is direct tosmall businesses. Ascensus and PAI are the recordkeepers for Spark401k, and Capital One Advisors acts as the plans’ 3(38) fiduciaryand investment manager — thus relieving the plan sponsor offiduciary responsibility for investment decisions.

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