As a broader swath of personal and credit data is collected for analysis and sales enablement, businesses are taking on a level of responsibility and risk that is unprecedented in the history of commerce.

As evidenced by the cyberattacks and data breaches in the headlines, criminals now find stealing your data as lucrative as stealing your cash or your inventory — or even more so.

Protecting what we have, but also what our organization knows, is a tricky business. Cybercriminals have shown an amazing propensity to adapt and evolve. While we can no longer rely on signature-based protection from attack, there is an opportunity to mitigate risk by looking at historical precedent and conducting an effective risk analysis in the business.

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