Protecting what we have, but also what our organization knows, is a tricky business. Photo: Getty Images

As a broader swath of personal and credit data is collected for analysis and sales enablement, businesses are taking on a level of responsibility and risk that is unprecedented in the history of commerce. 

As evidenced by the cyberattacks and data breaches in the headlines, criminals now find stealing your data as lucrative as stealing your cash or your inventory — or even more so. 

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