X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
The cold-call strategy used by Equity Healthcare, owned by the Blackstone Group, could strongly influence other employers. (Photo: Getty)

A new era in cold-calling has dawned. And although this possible game-changing strategy involves just one company and has little to do with sales, its implication could be widespread.

Dan Cook

BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.