A new era in cold-calling has dawned. And although this possible game-changing strategy involves just one company and has little to do with sales, its implication could be widespread.
The company: Equity Healthcare, a health services provider that manages plans for some 280,000 people.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
