Forget boomers and Gen Xers. The affections of researchers haveshifted to a new generation, many of whom aren’t even working yet,as the data crunchers compete to define Generation Z.
The latest: A study from Future Workplace, a humanresources research company, gathered data from 2,000 Gen Zers and2,000 millennials from around the globe. The target groups werecomprised of individuals of working age (at least 22), so responsescame from many young people who exist near the border of Z-dom andmillennial land.
The report said the two generations have much in common,particularly when it comes to how and with whom they want to work.For example, both groups value workplace flexibility above health benefits as aperquisite. Thus the global responses for the two were combined inthe report, although some U.S. data is reported by generation.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
