Generation Z and millennials are less interested in traditional benefits offerings, a new study shows. (Photo: iStock)

Forget boomers and Gen Xers. The affections of researchers have shifted to a new generation, many of whom aren’t even working yet, as the data crunchers compete to define Generation Z.

The latest: A study from Future Workplace, a human resources research company, gathered data from 2,000 Gen Zers and 2,000 millennials from around the globe. The target groups were comprised of individuals of working age (at least 22), so responses came from many young people who exist near the border of Z-dom and millennial land.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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