Although the presidential race is ongoing, the polls have closed for BenefitsPRO's 2016 Employer Survey and benefits brokers who listen to what their customers are telling them and deliver cost-effective solutions in a fast-changing business environment will be the clear-cut winners.
First thing's first: 77 percent of respondents have never considered “dumping their broker and going it alone.” So if brokers' jobs are secure, what can they do to better serve their clients and grow their business?
As it turns out, many top concerns on employers' minds echo those in the presidential race: the sluggish economy; the ongoing ramifications of the Affordable Care Act; and the continued integration of technology to increase productivity and profits. There is also encouraging news for the profession: A large majority of employers consider brokers to be valuable business partners and sources of reliable informaion.
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