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A decade ago, the 2006 Pension Protection Act recognized the important behavioral finance concept of the “nudge”—the reframing of the decision-making process to subtly push the decision maker toward the optimal decision. We see this in the shift from opting-in to opting-out in modern 401(k) plan design. No longer limited to just the leading-edge, more plan sponsors have embraced this approach.

Christopher Carosa


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