Here are a few ways you can protect your talent brand and hold on to top candidates as they go through the interview process with your company. (Photo: iStock)

I tell executive job candidates all the time that the interview process is as much about them learning about an organization as it is about the organization learning about them. It is a part of the process that many candidates — and hiring organizations — fail to realize. 

If a candidate encounters a smooth interviewing process with informed, welcoming team members, they walk away with a positive impression of the opportunity. If they are bounced around in a disorganized fashion and there are multiple delays with different team members communicating different messages, they walk away confused or even no longer interested.

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