Innovations in plan design, services, and communications gearedto improving 401(k) participants’ retirement outcomes haveslowed demonstrably in the immediate aftermath of the Department of Labor’s fiduciary rule.

The reason is that service providers have turned their focus tocomplying with the fiduciary rule.

The ability to improve retirement outcomes by delivering morepersonalized advice has been the primary differentiator recordkeepers have leveraged in a highly competitive market, says CynthiaHayes, president of Oculus Partners, a consultancy that advises onbusiness development practices for service providers and assetmanagers.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.