Startups are known for their innovative workplace style, perks and culture. In fact, a recent Inc. article touts workplace culture as the main reason employees will still miss their former place of business long after they are gone. Creating a nurturing work environment with like-minded individuals is a key component of any startup's success, but can also be applied to the way in which client relationships are forged and supported. 

When it comes to the broker industry, a lot can be learned from the startup mentality. In order for brokers to succeed in this rapidly changing landscape, here are three ways brokers can elevate their client interaction by taking hints from the world of startups: 

Find a cultural fit. A big perk to a startup is the emphasis of culture. Taking the time to hire based on cultural fit is a detail that helps small workplaces like these thrive. The same philosophy can be applied to the world of benefits. In order for brokers to empathize with their client's needs, they must immerse themselves into their culture and provide health care plans that are right for them. In today's health insurance landscape, there are many new boutique plans that offer unique benefits like discounted or free health club memberships, acupuncture, and massage therapy. Listen to your clients, observe their culture and recommend unique benefits that are right for them. They'll appreciate your attention to detail.