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With more individuals, families, and businesses gaining health coverage than ever before, new populations of Americans are flocking to health insurance brokers for help. According to the Robert Wood Johnson Foundation’s survey of SHOP users, 74 percent of small businesses relied on brokers to guide them in their benefit decisions. In such a complex industry, brokers are spending the majority of their time explaining health insurance complexities. Seventy-two percent of a broker’s time is solely dedicated to helping explain coverage. This attention to detail and expert level advice leads to overwhelming satisfaction. Health plan members not only employ brokers, they trust them for one simple reason: they make the health insurance process better.

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