Human resources personnel and benefits plan designers, listenup: If you want to keep and attract top people, beef up your planoptions for health care and retirement benefits.

This is the clear takeaway from a survey of 738 HR professionals by the Societyfor Human Resource Management. When asked to identify the benefitsthat were most important to their employees, respondentsoverwhelmingly rated health care and retirement benefits at the topof the list.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.